There is no easy button for marketing. There is no fast track. There is no magic marketing pill. There is no magic carpet ride. Facebook will not fix your broken business. A social party is already happening in your honor, whether you’re there or not. It’s not about the next big thing. It’s not about you. You must know your audience. You must set goals. You must integrate social into the DNA of your business. You must focus on the needs of your audience. You must help them solve their problems. You need to create compelling content. You need to get in the head of your target audience. You need to inspire and connect with your audience. You need to nurture relationships.