Challenge

Drive viewership to Opera Software’s Campaign “Tour de Prank,” a five country Eurotrip where YouTube stars travel to meet fans, give away branded swag, and film sponsored videos.

Results

Fans won prizes ranging from t-shirts to travel chargers at our five international meetups, with an average of 250 people per event. The fifteen videos combined earned 5M views in one month.

Current Views

Strategy

Integrating viral video, social media, and the power of live event marketing we sent Youtube stars Public Prank, iSekC, and JStuStudios on a five country tour across Europe visiting Oslo, Norway; Munich, Germany; Zurich, Switzerland; Amsterdam, Netherlands; and London, UK. Talent joined fans at meetups in each city and filmed sponsored travel vlogs and comedy videos in each country to drive traffic to Opera’s “TourdePrank” webpage.

Challenge

Drive viewership to Opera Software’s “Coast and Share” sweepstakes, where 10 YouTube stars launched sponsored videos and social posts to promote the launch of Opera Coast for IOS.

Results

Lucky visitors won everything from iPads to Opera Swag in our sweepstakes. The ten sponsored influencers earned a combined 1M+ views and 20K+ social actions in the first month.

Current Views

Strategy

In Opera Software’s first Youtube campaign, we casted 10 Youtube stars to create awareness for their latest product launch, Opera Coast for iPhone and iPad. To amplify fan engagement we integrated the campaign into a sweepstakes where visitors entered to win over 100 different prizes by tweeting, liking, and sharing their own “Coast Experience” with us through Opera’s “Coast and Share” landing page.