All Media Video View Rate

Mobile’s share of total online video streaming services is set to soar from 26% last year to 40% this year and just over 50% by the end of 2016, surpassing desktop viewing, according to a new report and forecast from Adobe Systems. Turning to specific device categories, smartphones accounted for 14% of all online video viewing in 2014, while tablets accounted for 12%.
However, it’s worth noting that online video completion rates on smartphones remain relatively low, with just half of viewers watching even a quarter of the video, fewer than a quarter watching 75% of the video, and a little over 10% watching the whole video.