2012 Social Login Preferences

If you’re like 87% of people, you have likely come across the option to register at a website using one of your existing social network or email identities. This is known as social login, a technology that Janrain pioneered to solve the challenge websites have faced when acquiring users online via traditional registration processes. As web users, we don’t like filling out registration forms from scratch. Nor do we enjoy maintaining dozens of distinct usernames and passwords on each site that we frequently visit.