How b2b Marketers Rate Effectiveness of Their Organizations Use of Content Marketing
Recognizing the growing effectiveness of precision marketing using content marketing and inbound tactics, as opposed to relying on traditional marketing techniques (advertising, trade shows, cold calling, etc.), companies in other B2B industry sectors have been playing catch up. Manufacturing is just one sector where companies on the whole have been shifting more of their marketing dollars to content marketing, publishing gated white papers, eBooks and other content assets to try to increase website traffic, raise brand visibility and generate qualified leads. They are not necessarily doing so as effectively as possible, however.